You may have a pre-conception of the popular social media app and dismiss any chance of setting up an account for your company. However, this judgement can leave you falling behind and missing out on a great opportunity, with the app used by people of all ages, not just Gen-Z. We aren’t lying… In September 2021, the social media platform announced that it had a whopping 1 billion global monthly active users.
Tiktok can leave you falling into a scrolling abyss and losing track of time due to its short and entertaining videos. With the ability to like and follow accounts, your company could grow an audience that other platforms don’t have.
In this blog, our social media marketing experts in the West Midlands have set out some of the app's functionalities, capabilities and a few content ideas.
Facebook, Instagram and LinkedIn are great to share video and text-based content but Tiktok is video focused and gives you a whole new way to share content with your audience. You can create videos that are up to 3 minutes long and post these to your account for users to see. This is a great technique to inform your audience about your business and its offerings in a visually appealing way.
Tiktok enables users to create content of their own so if you post a video that can spark conversation, education or emotion, you can be rewarded with good engagement and content. You can duet and react to videos which is a great method for you to collaborate with other companies or trending videos to get viewers. The exposure that your business can get from this is unmatched and the algorithm can land your business in front of ideal clients.
• Use popular sounds
• Keep your content interesting
• Add in some humour
• Hop on the trends
• Use trending hashtags
• Be authentic
Leading Worldwide brands such as Ryanair, Amazon and Netflix have Tiktok accounts and can leave you chuckling at their videos. Keep your content light-hearted and humorous for the best interaction and get people talking about your business. The platform has also seen many start-ups and small businesses take off and sell their products to an audience they successfully targeted.
• Top tips
• Tutorials or showing off your products
• Humour/spin offs of popular videos
• History of your business
• Funny skits
• Day in the life
Our digital marketing team will work with you to generate fresh content and fill your feed with interesting content. Not sure where to start? No worries, leave it to us to work our magic.
We have a team of social media experts in Bromsgrove that can work with you to get this same success from the platform. Through a well-thought content plan and videos that are bound to get liked, it’s a recipe for success. Our knowledge isn’t limited to Tiktok, we have grown all types of businesses across multiple social media channels and yours could be the next that we work with.
If you would like to find out more about our organic social media marketing in the West Midlands, please get in touch by calling 01527 813 755 or completing our contact form.
