Organic social media vs paid advertising

We are all aware of the ever-growing social media platforms that we can use for our businesses, but do you know the key differences between organic posting and advertising?

Organic social media in Droitwich

Firstly, let’s talk about organic social media… this is essentially regular posting across your Facebook, Instagram, or any other platform. This digital marketing technique is a good way to showcase your services, events, latest offers, or anything else relevant to your business. Reach a large audience with a range of characteristics, this is a good way to get your name out to everyone.

Organic social media can move at a slower pace in comparison to paid advertising, but it is still a vital aspect of your marketing strategy. Your business will stand out to a customer if they can see you are actively posting across various channels. You must have attentive copy partnered with a creative picture or video to avoid them scrolling on past.

However, with organic social media being a timely process it can be hard to fit around your busy business schedule and not hinder your personal life. Leave your social media posting to our digital marketing specialists in Droitwich. We have successfully ran multiple accounts for clients across a wide scope of industries and yours can be next. We strategically plan your content, respond to any interaction and grow your following, leaving your business to be seen by more potential customers.

Paid social media in Droitwich

Now let’s switch it up to chat about paid social media advertising. Unlike organic social media, there is a cost that comes with this method of advertising, but that cost can be determined by you. With paid Facebook advertising, you can target a specific audience, which may be better for when your business or certain products that you advertise. For example, you can target people by location, age, interests, family status and so much more. With a well-planned campaign, Facebook will cleverly show your ads to your target audience and send them to your website, give you a call, register interest in an event or complete many other objectives.

This can be an absolute minefield if you’re not social media savvy, but as a digital marketing agency in Droitwich, we really know our stuff. We have planned and executed numerous campaigns, leaving our customers happy with the results. We will carefully target an audience that is relevant to your business and ensure they see your creative ad across Facebook and Instagram. If you’re looking for good-looking results fast, this is definitely an option for you…

Haven’t heard enough from us yet? Get in touch with the digital marketing studio in Wychbold by calling 01527 813755.

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