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Burlington & Co. partnered with Wizard Pi to refresh their existing brand, aligning it more closely with their position as a provider of fully managed ground transportation solutions for corporates, high net worth individuals and the events industry.
Rather than a complete rebrand, the focus was on refinement. We introduced a cleaner, more considered serif typeface, updated the colour palette to feel more premium and contemporary, and simplified the Burlington ‘b’ to create a sharper, more professional mark.
The result is a subtle but effective evolution that reflects the quality and reliability of their service, while presenting a more polished and confident brand to match their clientele.
