First and foremost, you need to join forces with a design agency that will make the process easy and stress-free!
Whether you are creating a completely new brand or are looking to spruce up a current one, you should be able to voice your ideas with ease. Understandably, you may not come from a design background and so you should be able to explain your thoughts and leave the rest to the website designers and branding experts. A mock-up should then be created and shown, which is your time to review and change anything that doesn’t work for you. Once you start to see your logo, a fresh website, professional looking printed materials and any merchandise, you will start to see the creative vision become a reality.
Does the branding match and represent your business well? You need this branding to be remembered by customers and allow them to get a feel for your company instantly. Usually, a brand must stand out from a saturated crowd. But how?! A quirky logo and cool name for the business is always a good pivoting point for everything else to come together and ideas to start flowing. You may need help starting with absolutely no ideas, that’s absolutely fine – design agencies like Wizard pi, can work with you to come up with something awesome.
You want website visitors to be drawn to stay on the site and explore your services or products; a fresh, interactive website will enable this. Scrolling carousels, images, buttons, all these features combine to make a cracking website, which is visually interesting to the users. A good-looking website isn’t complete without concise and engaging copy though. You want to get to the point and tell them the information that they need quickly so that they don’t click off the website too soon!
Another important factor to take into consideration is the user experience. The last thing that you want to do is confuse a user and encourage them to go to another site, it should be simple for users of all age groups to navigate around the site and find what they are looking for. If they have had a good experience on the website, they are more likely to become a retuning customer.
If you have any questions from this article, please get in touch with our website designers and digital marketing experts based in Droitwich.