Our digital marketing agency in Worcester explains the benefits of running a Facebook paid advertising campaign and what it can do for your business.
Unlike organic social media, paid advertising allows you to reach a targeted audience. You can create your ideal audience based on location, age, interests and much more. It is key to plan your campaign’s objective and ensure you the portray right message to your audience. Naturally, this becomes another source of generating more customers/conversions, from website visits to encouraging more Facebook likes, this can be achieved with a well-executed campaign.
With a well-planned campaign, you can link multiple ads together that bounce off each other and enhance success. Retargeting allows you to show an ad to anyone that has interacted with your business, such as visiting your website or viewing your Facebook page. This makes customers become familiar with your business and get their minds jogged by seeing your business again, meaning they could potentially turn into customers.
Our e-commerce website specialists often see things get added to the basket but then sadly abandoned. Thanks to Facebook advertising, you can retarget those customers and encourage them to make the purchase, maybe even showing them a cheeky discount code?!
Other forms of paid advertising can become expensive, whereas with Facebook campaigns, these can be affordable and give you the flexibility to set your own budgets. Cleverly, Facebook will estimate the return of your campaign so that you can amend it based on the results you want to see come back. Our team can offer you social media marketing advice at any point and guide you with what you should spend.
An advanced aspect of paid social advertising is that you can set up events on Facebook. Not the kind of events that you attend, but ones that monitor elements of your website that you want to track. For example, you may want to see how many people click your phone number, this can be tracked when you create and implement an event. Therefore, you can watch the journey that a user takes after seeing your Facebook ad.
If you are considering paid social media advertising, particularly Facebook, our social media agency in Worcester can help get you started. Not heard enough or convinced enough yet? Give us a call or get in touch and our team can demonstrate how it can work for you.
