Instagram is one of the World’s largest social media platforms with an incredibly varied demographic of people using the image-based app. Your perception of Instagram may be that it is used by people to post pictures of their day-to-day lives and holiday pics, whilst this is correct, there is also a huge opportunity for businesses to promote their products or services in a visually appealing way.
As a social media management agency in the West Midlands, we have successfully helped grow businesses of different sizes through the power of Instagram. Running on the stigma that this channel won’t work for your business can significantly hinder the opportunity for growth of your business through modern-day methods. Believe us when we say it is a great way to invite a huge potential audience to see and get familiar with your products or services.
Without an Instagram account, you can be left falling behind your competitors and brushing past a great chance of expanding your company. In March of this year, around 34 million UK users were on Instagram, so this is a unique audience that you can’t reach anywhere else, so this should push you even more to create an account and start posting!
When starting Instagram, it is important that you select to create a business account as it has different features and capabilities in comparison to a standard personal account. Track the insights of your visitors such as age or gender, learn what content they are engaging with and what isn’t working so well, helping to make your posting optimised for your targeted audience.
You will also have the functionality of adding a website link to your bio and a click to call button, a great organic way to encourage users to contact you or view your business.
Implementing hashtags in your posts is another simple and effective tool that can reach more consumers on their accounts. You can appear in relevant user searches and land in front of the right person due to them searching for a specifically relevant hashtag. For example, if you were a digital marketing agency in the West Midlands, you may want to research the hashtags such as;
#digitalmarketing
#westmidlands
#digitalmarketingwestmidlands.
You can search for the terms you are considering using and discover what comes up, if you think that you would fit nicely, add it to a hashtag list on your post!
Not sure where to start? Speak to our social media management agency and our team will be happy to help devise a plan for you.
Tagging a location on your pictures allows you to be shown to people that are in or interested in that area. This is extremely valuable if you are a small business that is looking for local customers to grow your offerings and start to become noticed. It is also a great way for other users to get to know about your products and services if they are planning on visiting the area.
It’s no secret that social media gets people talking, whether it be about the latest gossip or interesting products that they have seen and tried. Build a great online reputation with customers broadcasting how much they loved your business and sharing this with their online followers and offline friends and family.
You’ll be surprised about how much Instagram can grow your business, we’ve seen it happen to countless companies, especially during and after the pandemic. Feeling inspired to get your business set up across socials? Take a read of our recent blog ‘should my business have Tiktok?’ Another great platform that has seen small to medium businesses absolutely take off from just one video!
E-commerce through social media platforms such as Instagram is becoming increasingly more popular across all age groups. By showcasing your products on your feed, it can encourage people to visit your website and purchase what they see, effectively leading to an increase in your sales. It is worth exploring this organic marketing method as it could result in your business taking off massively with no cost at all.
If you want to get results quicker than organic techniques, social media advertising could be a great option for you to consider. Facebook and Instagram advertising go hand-in-hand with each other, so you will be promoting your products or services across both industry-leading platforms.
Our social media advertising agency in the West Midlands can create a well-thought advertisement with creative graphics that go alongside compelling copy to represent your brand. A huge benefit of social media advertising is that you can place your ads in front of the exact audience you are looking for, reaching specific locations, ages, genders, interests and many other clever detailed targeting options.
Boost your sales by showing adverts to the right people, what is there not to love!
If you are looking for a social media agency in Birmingham, Droitwich, Worcester and the West Midlands, discover how Wizard pi can help. We pride ourselves on our digital marketing offerings and love to see businesses grow with the help of our social media experts.
Let our team talk through your options and the best approach for your business, a truly bespoke service.
