The effect of a badly designed website can be extremely detrimental to your business and significantly hinder its chance of success. Our website design agency in the West Midlands explains the consequences of a poorly created website and why you should make changes to rectify this. So why is it so important to have a user-friendly website interface?

High bounce rate

A bounce rate is the percentage of visitors that click on your website and immediately click off again, therefore, a lower bounce rate is desirable and you want to retain the attention of all visitors that come on your site. If someone lands on your website, they want to look at a clean aesthetic that doesn’t cause confusion or look out of date, as this may put them off from exploring the site any further which then ups the bounce rate.

Loss of business

Following on from the previous point, deterring these visitors from your website will automatically decrease the chance of any business from them if they are not impressed with what they see. If someone can’t comprehend how your website functions, then they are likely to check out your competitors and opt for their products or services instead – something no one wants to experience!

Our team of website designers in the West Midlands are able to visually impress your targeted customers and encourage them to navigate around your website to discover what products and services you are able to provide. These well-thought-out, modern website designs guarantee to impress your consumers and entice them to get in touch or purchase any items.

Lack of credibility

It can be much harder to gain credibility as a business with a website that will make users question whether it’s genuine. With poorly designed elements or grammatical errors across the site, a potential customer will pick up on these and can instantly lose any interest and deem you as not credible. The look and style of your website can heavily influence an opinion on your business and you therefore, should ensure it makes someone feel as though they trust your company.

Enlist the help of our website design agency and you won’t have to worry about the risk of this happening. Anyone who clicks on your website will gain a sense of professionalism without any hesitation on looking further into what you offer.

What is considered a badly designed website?

• Cluttered layout

• Lack of colour

• Slow loading speed

• Inconsistency throughout the design

• No customer reviews

• No imagery

• Spelling & grammar issues

These are just a select few of the points that contribute to bad website design and these should be avoided at all costs. You won’t see any of this from our website designers in Droitwich, as every site is created with deep thought and user experience in mind at all times.

Get in touch

Your website should work for all ages and abilities, whether you are looking for a start-up business website or something for a more established company, we have extensive experience across all industries and can support you with your online requirements. Explore our brand and website portfolio to gain an insight into what we can do and how this can be applied to your business.

Get in touch and our team would love to hear from you and explore the best options.

Read more...

view all blogs